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Thursday, February 24, 2005

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Making the consumer connect
It's the consumer that holds the key. The CII Brand Summit held in Chennai last week reiterated this. The Catalyst team reports. More

Defining Brand India
Brand India is essentially a cluster of heterogeneous brands, says Jairam Ramesh. Marketers who think otherwise have come to grief. More

Judging the Brands of the Year
Why did these brands occupy centre-stage at the CII Brand Summit? More

Brand shining ... for whom?
Products and brands should focus on providing quality that can enrich consumers' lives, which need not necessarily mean high technology. More

Can `India' be a brand?
How can you present India, a vast and heterogeneous country, as just a brand and that too with the `Incredible India' tagline? More

India needs to be glocal
Increasing interconnectedness heightens the significance of the local, says John Harris More


Victoria's guide to Who's Who
Suddenly there is a deluge of news about some seemingly familiar people who have seen shifts in their career. Yet, many are left feeling a little bemused when they see names they should be knowing more about, but don't. Victoria dug deep into the ... More


KAM Rising!
A key account manager is really a supersalesperson who is also a friend, philosopher and guide to the macro-format retailer emerging in the Indian market. More


Rigid caste system for cars in the parking lot
THE top-secret session of the company board was debating a project codenamed with an encircled F, or maru-efu, for `flagship.' The chairman posed a question, "Can we create a luxury car to challenge the very best?" Everybody said, `Yes,' ... More


Comfort viewing
PHILIPS INDIA has launched a 30-inch LCD monitor, Philips 300WN5. It claims to offer better front-of-screen experience. It is supposed to have wide viewing angle, high resolution for sharper display and adjustable screen height and brightness. It ... More

Stick it!
VISMAT has launched a self-adhesive fibre glass mesh tape and a self-adhesive fibre glass wall repairing fabric. While the tape is meant for jointing of gypsum boards to ensure a crack-free finish, the glass wall repairing fabric is to repair ... More

Dab it!
MANGO has launched a new fragrance for women. The eau de toilette is priced at Rs 1,650 for a 100 ml bottle, Rs 1,200 and Rs 900 for the 50 ml and 30 ml bottles respectively. Also available is a body lotion which is priced at Rs 750 for a 200 ml ... More

BHARATI TELETECH has launched RCA Audio Conference phone in India. The phone, apart from enabling simultaneous two-way multi-user conversations, is also supposed to function as a full-function telephone. The phone will be sold in the market as ... More

Health food
THE SOLAE COMPANY has launched Soy day, a textured soy protein-based product. Apart from ensuring good health and nutrition, the product also claims to offer consumers food choices. It is available in three variants - chunks, granules and flakes. ... More

Idlis & dhoklas
GENERAL MILLS has launched Pillsbury Variety Mix which reportedly enables one to make a variety of dishes ranging from idlis, and pakodas to dhoklas and so on. It is priced at Rs 15 for a 250gm pack, Rs 28 for a 500 gm pack ... More

Chat up!
BEETEL has launched range of new phones. These phones have been launched at various price points ranging from Rs 695 to Rs 3,095. The new phone range includes models such as CB 12000 and DB 6400. The CB 12000 is a combination phone which ... More

Call of destiny
PARFUMS NABEEL has launched a new fragrance, Destiny, meant for women. It is available at lifestyle stores across the country and is priced at Rs 550 for a 100 ml ... More

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Mid-term Credit Policy Review for 2004-05

Foreign Trade Policy 2004-09

Pick a Winner Stock Market Contest

Top Stories
Making the consumer connect

Defining Brand India

In Focus

Using forex for infrastructure
Soaring sugar prices
Killer Tsunami
Press Note 18

In Depth
Insurance Corner
Simple Economics
Tax Talk
NRIs & Investment Avenues

Looking back
Feb. 13-Feb. 19
Brand loyalty and marketing strategy

Global docs

The business of creativity

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