The Hindu Business Line : Thursday, March 03, 2005

Brand friends!
The friendship theme is something that brands such as Airtel and Horlicks have exploited well. More product categories can follow them. More

The value proposition
FMCG firms are in a race with other marketers for the consumer's rupee. So they are returning to brand-building and going easy on price-offs and freebies in a bid to create sustainable growth. More

NEWSPAPERS & PUBLISHING

Battle for Mumbai
The old lady of Bori Bunder (Times of India) has had a long and somewhat easy run in Mumbai. One hundred and sixty five years or so have passed, and there has been no serious challenger to her supremacy. Now suddenly there is a flurry of ... More

RETAILING

Giving itself space
To get its brand noticed in the largely commoditised home furnishings market, Welspun is investing in retail stores and expanding capacity to cater to the domestic market. More

BRANDS

Adani's oil of Fortune
Adani Wilmar is the leader in edible oil. But it now wants to carve out a bigger slice of the pie by focusing on sunflower oil, which accounts for a big chunk of the edible oil market, through its Fortune brand. More

The marketing of luxury brands
"Luxury brands are brands whose ratio of functional utility to price is low while that of intangible utility to price is high." More

Brand India re-visited
What are the images that make up Brand India now? More

BOOKS

Entering retail's easy; to fail, easier
REAL estate saw some real development days before the Budget when the Government allowed 100 per cent foreign direct investment in construction. Will something similar happen in retail too? While that may be the top question global giants should ... More

CARTOON

Hardsell
More

NEW PRODUCTS & SERVICES

Sugar, almost
ALEMBIC INDIA has launched Zero, a no-calorie sugar substitute. This substitute is derived from sugar and claims to taste just like sugar. It is available at retail outlets and chemist stores. It is priced at Rs 60 for a pack of 90 ... More

Easy to use
WOCKHARDT has launched an automatic insulin delivery device meant for diabetic patients. In the shape of a pen, it reportedly makes insulin injection almost painless and more convenient. The pen device is priced at Rs 1,099 and the cartridge at ... More

Mane matters
PROCTER & GAMBLE has launched new Head & Shoulders shampoo with `VitaZinc.' It claims to help remove dandruff flakes as well as itchiness, dryness, oiliness and irritation caused due to dandruff. The product is priced at Rs 122 for a 200 ml . More

So yeah!
THE SOLAE COMPANY has launched soy-based beverages Soya Treat and Soya Treat Premium, which have been positioned as tasty health drinks. While Soya Treat will be available in two-sub brands - Juicy Soya Treat and Orange and Mixed Fruit, Soya ... More

Sleep well
E.I. DUPONT INDIA has launched DuPont Tyvek mattresses and pillow covers. They are supposed to be anti dust-mite, water-resistant, washable, lightweight and customised. They reportedly prevent allergy and asthma. A set of pillow covers is priced ... More

Tune in
WORLDSPACE Satellite Radio has launched Diva, described as a new age satellite radio receiver. It comes with a fully functional remote control and has a provision to pre-set up to 10 channels, which means one can browse through over 35 channels ... More

Pointed tip
CAMLIN has launched Exam Sharpeners which are designed for use with regular pencils. They reportedly come with a Japanese blade and ABS body which enables the product to last long. It is also supposed to have smooth edges, which don't hurt the ... More

Drink toffee
GLAXOSMITHKLINE has launched Horlicks in toffee flavour. The new product claims to have all the nutritional benefits of Horlicks and is available in a 500 gm jar pack priced at Rs 113 across the North and the West and at Rs 110 in South and East ... More

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