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Thursday, Mar 03, 2005

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Mane matters

PROCTER & GAMBLE has launched new Head & Shoulders shampoo with `VitaZinc.' It claims to help remove dandruff flakes as well as itchiness, dryness, oiliness and irritation caused due to dandruff. The product is priced at Rs 122 for a 200 ml bottle, Rs 64 for a 100 ml bottle, and Rs 3 for a 7.5 ml sachet.

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Brand friends!


The value proposition
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Giving itself space
Adani's oil of Fortune
The marketing of luxury brands
Brand India re-visited
Entering retail's easy; to fail, easier
Hardsell
Sugar, almost
Easy to use
Mane matters
So yeah!
Sleep well
Tune in
Pointed tip
Drink toffee


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