Financial Daily from THE HINDU group of publications
Thursday, March 10, 2005
Financial Daily from THE HINDU group of publications Thursday, March 10, 2005 |
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CATALYST STRATEGY 
In the Budget's aftermathHigher disposable incomes have made the marketer's job more difficult. There is constant pressure to keep up with consumers' appetite for more. More
MANAGEMENT 
Tipping the scalesBecome aware of what it takes to tip the scales. That learning could positively impact organisational and personal growth. More INTERVIEW 
`Interactive media is staggeringly effective'Interactive is no longer just the Internet; if you broaden the category and think about any twoway interaction with the consumer, you are not talking just about the Internet but also about mobile phones, gaming, ITV, kiosks and a whole swathe of inte ractive media." More ADVERTISING 
New-look companiesJWT: J. Walter Thompson, the most venerated of all the agencies operating in India, and the No.1 agency by lengths, has decided that in order to be more creative and meaningful it cannot be called J. Walter Thompson. The ... More PROMOTIONS & OFFERS 
Sporting planThe Tata group is backing sports and personalities that match its global forays. More RETAILING 
The writing on the mallThe organised retail business is poised for major growth. However, there are a number of problems that could temper the optimism More
BOOKS 
Naming is no tame gameSTEVE Rivkin and Fraser Sutherland tell us `the inside story of the brands we buy' in The Making of a Name, from Oxford University Press (www.oup.com) . "Each name belongs to a family," write the authors in ... More CARTOON 
Hardsell"Freedom to choose! Buy a soap and fly to Bangkok or buy a toothpaste and fly to Bangkok!" |
