Financial Daily from THE HINDU group of publications
Thursday, March 10, 2005
Financial Daily from THE HINDU group of publications Thursday, March 10, 2005 |
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COLUMNS VALUE SPIRAL 
In the Budget's aftermathHigher disposable incomes have made the marketer's job more difficult. There is constant pressure to keep up with consumers' appetite for more. More BOOK MARK 
Naming is no tame gameSTEVE Rivkin and Fraser Sutherland tell us `the inside story of the brands we buy' in The Making of a Name, from Oxford University Press (www.oup.com) . "Each name belongs to a family," write the authors in ... More MUMBAI MOSAIC 
New-look companiesJWT: J. Walter Thompson, the most venerated of all the agencies operating in India, and the No.1 agency by lengths, has decided that in order to be more creative and meaningful it cannot be called J. Walter Thompson. The ... More SALESENSE 
Networking, not-working?Networking for gain is unavoidable today, but such a task done with grace, caution and patience will find better acceptance. More Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
Budget Highlights Budget at a glance Budget Speech Budget documents Railway Budget 2005 - 06 Economic Survey 2004-2005 Pick a Winner Stock Market Contest
Top Stories In Focus Using forex for infrastructure Soaring sugar prices Killer Tsunami Press Note 18
In Depth Insurance Corner Simple Economics Tax Talk NRIs & Investment Avenues
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