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INDEX
Advertising
`The media business is too transactional'
The evergreen celebrity
Book Mark
Customers buy benefits, not products
Books
Customers buy benefits, not products
Brands
The Scorpio saga
Cars
The Scorpio saga
Cartoon
Hardsell
Cosmetics
Beauty's promise
Radiant looks
Credit Cards & Debit Cards
Splurge!
Foods & Food Processing
Body builder
Healthcare Products
Body builder
Home Appliances
Hot range
Human Resources
Beauty's promise
Interview
`The media business is too transactional'
Karategy
Sharing for self-interest
Lifestyle
Beauty's promise
Management
Sharing for self-interest
Market King
The lure of the `fresh'
New Products & Services
Safe colours
Hot range
Handy packs
Store it
Splurge!
Radiant looks
Body builder
His, hers
Personal Products
Safe colours
Handy packs
Plastics
Store it
Promotions & Offers
The evergreen celebrity
Storage
Store it
Strategy
The Scorpio saga
Beauty's promise
The lure of the `fresh'
Sharing for self-interest
Telecommunications
His, hers
Comments & Letters to the Editor to: bleditor@thehindu.co.in
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Budget Highlights
Budget at a glance
Budget Speech
Budget documents
Railway Budget 2005 - 06
Economic Survey 2004-2005
Pick a Winner Stock Market Contest
Top Stories
The Scorpio saga
Beauty's promise
The evergreen celebrity
In Focus
Cash Transaction Tax
Fringe Benefit Tax
Using forex for infrastructure
Soaring sugar prices
In Depth
Insurance Corner
Simple Economics
Tax Talk
NRIs & Investment Avenues
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