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Thursday, March 24, 2005

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STRATEGY


Building muscle into reach
After leveraging price, FMCG majors are now overhauling distribution, while looking for novel ways, to keep pace with changing consumer preferences. More

Average is Great!
The superior skills of a few salespeople are detrimental to the larger good of a team dominated by those with average abilities. This piece tells you why. More

INTERVIEW


`Sun is not in TV, but communications'
He's a media moghul who's only going to get bigger. After dominating the Southern market for at least a decade with a variety of television channels like Sun, Gemini and Udaya, Kalanithi Maran, Chairman & Managing Director of the Sun Network, ... More

ADVERTISING


Throwing out the baby with the bathwater?
Should every statement made to promote a product stand the test of a punctilious lawyer or a civil servant? More

Speaking a new lingo
Traditional and conservative Chennai retailers are coming out of their shell to appeal to a new generation of customers. More

TRENDS


One business newspaper
The business newspaper segment has seen difficult times with three out of the four players registering a drop in readership. There is however, one, just one business newspaper, that has shown a pretty swift increase in readership. Just one ... More

BOOKS


It pays to get into the affluent mind
SELLING lemonade on the neighbourhood kerb is one thing, but having the affluent as your customers is another. If your eyes are on the second option, and you are wondering "how to attract, service, and retain wealthy customers and clients for ... More

CARTOON


Harsell
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NEW PRODUCTS & SERVICES


Feel fit
NOVARTIS INDIA has introduced Glucose Sandoz, which is described as an instant energy drink. Apart from the plain glucose flavour, it is also available in orange flavour. The plain variant of the drink is available in 100 gm, 200 gm and 500 gm ... More

Play time
SONY COMPUTER ENTERTAINMENT has launched a new version of PlayStation2 called SCPH-70000. While the basic functions and design philosophy of the original PlayStation 2 remain, the new model is slimmer and lightweight. It is reportedly equipped ... More

Save power
KHAITAN ELECTRICALS has launched a power-saving fan which claims to consume the lowest amount of electricity. It is available in 900 mm, 1,050 mm, 1,200 mm and 1,400 mm sizes. The price is between Rs 1,325 and Rs 1,470 depending on the size of ... More

Prime roaster
WARMEX APPLIANCES has launched a multi-plate sandwich toaster which enables baking, roasting, grilling and crisp cooking. It is supposed to have a heat-resistant plastic body. It is priced at Rs 1,180 and comes with a year's warranty. ... More

It chills
SYMPHONY has unveiled the Winter Air Cooler. This model is reportedly equipped with four side-cooling pads and a five-speed fan. It is meant for cooling large rooms, showrooms, halls and so on. It claims to generate little noise and also has an ... More

Trendy time
JOT IMPEX has launched the Gucci Timepiece Collection. The new collection reportedly takes inspiration from iconic Gucci designs and is available in eight variants. The watches come in a variety of shades ranging from pale pastels to deep ... More

Chat up
PHILIPS INDIA has launched a new addition to its range of Philips GSM mobile phones. It is supposed to be lightweight and compact and has a large colour display. It has an icon-based menu and a multi-person SMS feature which enables transmission ... More

Life saver
GUNNEBO STEELAGE has launched a 500 gm model of Minimax fire extinguishers meant for use in small offices, cars and also homes. The product can reportedly control small sparks and fires and can also extinguish fires caused by short circuits. ... More


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Speaking a new lingo


Building muscle into reach

Throwing out the baby with the bathwater?

In Focus

Cash Transaction Tax
Fringe Benefit Tax
Using forex for infrastructure
Soaring sugar prices
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In Depth
Insurance Corner
Simple Economics
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NRIs & Investment Avenues
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Looking back
Mar. 13-Mar. 19
The evergreen celebrity

The Scorpio saga

Beauty's promise


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