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Thursday, March 24, 2005

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VALUE SPIRAL


Throwing out the baby with the bathwater?
Should every statement made to promote a product stand the test of a punctilious lawyer or a civil servant? More

BOOK MARK


It pays to get into the affluent mind
SELLING lemonade on the neighbourhood kerb is one thing, but having the affluent as your customers is another. If your eyes are on the second option, and you are wondering "how to attract, service, and retain wealthy customers and clients for ... More

MUMBAI MOSAIC


One business newspaper
The business newspaper segment has seen difficult times with three out of the four players registering a drop in readership. There is however, one, just one business newspaper, that has shown a pretty swift increase in readership. Just one ... More

SALESENSE


Average is Great!
The superior skills of a few salespeople are detrimental to the larger good of a team dominated by those with average abilities. This piece tells you why. More
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