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Thursday, March 31, 2005

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In confidence
After building up consumer trust for brands, marketers shouldn't have to take recourse to the fine print when their claims come under fire. More

BOOK MARK


Selling is a contact sport
LIKE the big bad wolf in the Little Red Riding Hood story, your rivals are at your door, even as you cower inside your cabin. Yet, all hope is not lost if you can get hold of Randy Schwantz, because he'll tell you How to get your Competition ... More

MUMBAI MOSAIC


The Abby Nite
Without doubt, the Abby is the most coveted award for creative excellence in advertising in India. And Abby Nite is the biggest advertising event in India, after AdAsia. But then, Abby Nite comes every year, and the AdAsia came after 20 or 21 ... More
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Budget Highlights

Budget at a glance

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Railway Budget 2005 - 06

Economic Survey 2004-2005

Pick a Winner Stock Market Contest

Top Stories
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Those grand job ads

In Focus

Cash Transaction Tax
Fringe Benefit Tax
Using forex for infrastructure
Soaring sugar prices
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In Depth
Insurance Corner
Simple Economics
Tax Talk
NRIs & Investment Avenues
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Looking back
Mar. 20-Mar. 26
Throwing out the baby with the bathwater?


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