The Hindu Business Line : Thursday, March 31, 2005

The Abby Nite
Without doubt, the Abby is the most coveted award for creative excellence in advertising in India. And Abby Nite is the biggest advertising event in India, after AdAsia. But then, Abby Nite comes every year, and the AdAsia came after 20 or 21 ... More

STRATEGY

The power of contrast
Marketers must use the aspect of contrast creatively so as to lure the consumers. For instance, McDonald's menu, in contrast to MTR's, may appeal to the urban youth. More

Landline reforms
Bharti Teletech, which manufactures landline telephones, is banking on exports to stay in business, but hopes rural telephony and broadband initiatives will yield domestic growth. More

MARKET SHARES

For a larger share of voice
Strepsils is banking on brand properties rather than advertising to be seen and heard. More

BRANDS

In confidence
After building up consumer trust for brands, marketers shouldn't have to take recourse to the fine print when their claims come under fire. More

BOOKS

Selling is a contact sport
LIKE the big bad wolf in the Little Red Riding Hood story, your rivals are at your door, even as you cower inside your cabin. Yet, all hope is not lost if you can get hold of Randy Schwantz, because he'll tell you How to get your Competition ... More

CARTOON

Hardsell
More

NEW PRODUCTS & SERVICES

New range
KAYA SKIN CLINIC has launched a range of skincare products, which include cleansing gels, moisturising sunscreens and skin repair creams. The products are reportedly dermatologically tested, and are priced between Rs 500 and Rs ... More

Pen cell
HAIER has launched its P7 model of mobile phone, which is supposed to be the world's first pen phone with a camera and a dicta-phone. Priced at Rs 14,940, it includes features such as a 300-pixel camera, a dicta-phone and in-built speakers. The ... More

In the pink
MODI REVLON has launched the Pink Happiness range of lipsticks which consist of shades of pink and peach lip colours. The new range is available in two variants, Super Lustrous Lipstick, which reportedly gives a glossy finish, and Velvet Touch ... More

Sporty watch
TISSOT has launched the Tissot T-Race in India. This watch is reportedly inspired by mountain bikes and high-speed motorcycles, and is therefore meant for biking enthusiasts. While the crown protection and bezel with its slanting ventilation ... More

Colour care
L'OREAL PROFESSIONEL has launched Color Show under its tecni.art range of styling products for coloured hair. The new product claims to use an optimising wax technology, which includes apricot oil and vitamin E to protect and enhance the colour. ... More

Barbie's fads
MATTEL TOYS has launched Barbie Fashion Fever line of dolls, outfits and accessories which claim to capture some of the latest fashion trends from around the world. These dolls are dressed in tweed jackets, fur-lined jackets, and more. Also ... More

Cool air
METRO ORTEM has introduced a new range of pedestal, wall and table fans under the brand name Royal. These fans are reportedly equipped with semi-transparent, aerodynamic designer blades, three-speed motor, double ball bearing bush for longer life ... More

Crisp & clear
ONKYO has launched the Onkyo TX-SR702 THX Select 7.1-Channel A/V Surround Home Theatre Receiver. It is supposed to deliver clear and crisp sound at 160 watts per channel. It also has a full range of digital format encoding system and it ... More

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