The Hindu Business Line : Thursday, April 07, 2005

What's marketing B-schools all about
How should you market B-schools? Not as you sell shampoos but there is a case to study markets analytically and engineer strategies akin to those of mainstream industry. More

Nalli gets out of nine yards
The Nalli brand no longer stands for just silk saris. Over time, it has diversified its offerings. More

Discover a sales culture
A country gets the salespersons that suit its temperament. More

INTERVIEW

`Cola wars alive and kicking'
Catalyst brings readers extracts from a freewheeling conversation Pepsico President and CFO Indra Nooyi had with journalists from The Hindu group on her recent visit to Chennai. More

ADVERTISING

Mumbai year-end
Mumbai always prides itself (with good reason) on being the commercial capital of India. It is thus in the fitness of things that its closes its year on March 31 and looks ahead to a bright new year ahead. More

TRENDS

Growth at the top of the value chain
Flat-screen CTVs, frost-free refrigerators and fully automatic washing machines are driving the consumer durables industry. More

BOOKS

It takes only 3.5 seconds to walk by your booth
YOU may not be an introvert. Perhaps your products and services are. When was it last that you showcased them "at a trade show, conference, sporting event, mall, hotel lobby, or in a boardroom"? Was it too long ago or never? In which case, bury ... More

CARTOON

Hardsell
"If you are interested, we're offering off-season discounts on the medicines for seasonal fevers."

NEW PRODUCTS & SERVICES

Info bank
FOUNDATION BOOKS has launched Philip's Encyclopedia 2005. It has four sections with more than 20,000 entries and a ready reference section, providing essential facts and figures in the form of tables, charts and lists. It is priced at Rs 1,350 ... More

All in one
LG has launched MyHomNet, a home entertainment system. It reportedly enables one to watch live and recorded TV broadcasts, browse through a library of digital photos on the PDP, stream MP3 music to the home theatre, and also put together a slide ... More

Cool & spicy
BALAN NATURAL FOOD has launched Spicy Butter Milk under the brand name B Natural. It is priced at Rs 8 for a 200 ml pack. The product has been packaged by Tetra Pak, using ultra heat treatment and aseptic packaging which reportedly keeps the ... More

Pen down
NAVNEET PUBLICATIONS has launched the Rainbow Spiral Cube, which is meant to jot down messages. The product is available at stationery shops across the country. Each cube has 500 sheets with 10 different patterns printed in a variety of colours. ... More

Dine in style
MAGPIE has introduced a designer dinner set which consists of six dinner plates, six quarter plates, 12 mini bowls, three mixing bowls with cover, a set of salt and pepper shakes, a napkin holder, a water pitcher, a salad bowl with a salad server ... More

Easy drive
PRICOL has launched Safe Reverse, a device which uses ultrasonic waves to measure the distance of the vehicle from obstacles. The product is reportedly maintenance-free and enables faster and easier parking without any assistance in crowded ... More

Sporty look
DESIGNER WATCHES has launched the Active line of sports watches. These watches are supposed to be water-resistant up to 50 metres and are priced between Rs 1,500 and Rs 3,000. ... More

Fairer longer
ASTABERRY BIOSCIENCES has launched Astaberry Fruit Bleach Cream which is supposed to ensure long-lasting fairness. It claims not to have any side-effects and that the effect of the bleach lasts for 25-30 days depending on the skin type. The ... More

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