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Thursday, April 07, 2005

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VALUE SPIRAL


What's marketing B-schools all about
How should you market B-schools? Not as you sell shampoos but there is a case to study markets analytically and engineer strategies akin to those of mainstream industry. More

BOOK MARK


It takes only 3.5 seconds to walk by your booth
YOU may not be an introvert. Perhaps your products and services are. When was it last that you showcased them "at a trade show, conference, sporting event, mall, hotel lobby, or in a boardroom"? Was it too long ago or never? In which case, bury ... More

MUMBAI MOSAIC


Mumbai year-end
Mumbai always prides itself (with good reason) on being the commercial capital of India. It is thus in the fitness of things that its closes its year on March 31 and looks ahead to a bright new year ahead. More

SALESENSE


Discover a sales culture
A country gets the salespersons that suit its temperament. More
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