The Hindu Business Line : Thursday, April 14, 2005

`I expect Mudra to be a top 3 agency'
At point blank range, Bob Kuperman, Vice-Chairman of DDB New York, comes across as a very different person. It is hard to believe that the man who created the iconic Energiser Bunny or the `hot pink hare' feeds on loads of murder mysteries and ... More

`Our recognition must cut beyond 12 judges'
Colvyn Harris, CEO, JWT, spent over an hour with Catalyst discussing the fundamental changes that the agency is undergoing. Excerpts from the interview: On the ten discrete points to judge an ad across the JWT network At the ... More

ADVERTISING

Reading consumers right
Research cannot take the place of insights gleaned from observing people, say ad personalities. More

JWT's creative quest
JWT under Colvyn Harris is hoping to put some creative zest into the agency and rejuvenate it. More

Banking on publicity
Most private banks are spending huge sums on brandbuilding and acquiring new customers, but what they should actually concentrate now is on retaining their existing clientele. More

Ambush Times
Talk about teasers and then talk about ambush marketing. Everyone seemed to be in a mood to ambush everyone else. It started with the teaser ads that had several people with a tape stuck across their lips. This was blitzkrieged across Mumbai's ... More

TRENDS

Here comes `April Marketing'
A positive sales growth during the month of April, which marks the beginning of the new financial year, boosts the morale of the marketers considerably and sets the mood for the rest of the year. More

A dangerous thing
Are our colleges turning out world-class thinkers or a stream of drones without any analytical or problem solving abilities? More

BOOKS

Are we losing our children to ads?
JULIET B. Schor's Born to Buy, from Scribner (www.simonsays.com) is not for babies; but aimed at baby lovers. Which, I'm sure most of us are. So, it would hurt to know that the child has now been ... More

NEW PRODUCTS & SERVICES

Bag these
FLEX INDUSTRIES has launched Zipouch, food storage bags meant for storing, refrigerating and reheating vegetables, fruits, meat and breads. It has a slider lock system which reportedly helps to maintain the nutritional value by retaining the ... More

Sunscreen
LOTUS HERBALS has launched 3-in-1 Matte-Look Daily Sunblock under its Safe Sun sub-brand. The new product is meant not only to work as a sunscreen, but also to lighten the skin. It is supposed to contain herbal extracts of birch, mallow and hops. ... More

Sleep well
USHA LEXUS has launched a new range of imported furniture. On offer are single and double beds crafted in metal and wood combination. Priced from Rs 4,591 onwards for a single bed and Rs 5,868 onwards for a double bed, these beds are available at ... More

Tipping point
FLAIR PENS has launched Angular Pen. It has a 90-degree angled ballpoint tip to ensure maximum contact and reduce friction with the paper. Priced at Rs 20, it is available at stationery, gift shops and general ... More

All-in-one
LG has launched a six-in-one DVD cassette system, LPC-D1000. The player facilitates DVDs, VCDs, MP3, ACD, AM, FM, as well as playing of cassettes. The compact player has a power of 250 WPMPO, and comes with a remote control. It also has XDSS ... More

Feature-filled
SAMSUNG ELECTRONICS has launched the SGH-D500 mobile phone in India. Priced at Rs 22,499, the product has 96MB of user memory, a 1.3 mega pixel camera, a 1.9 inch TFT LCD screen, video recording and messaging facilities, e-mail connectivity, 64 ... More

Tangy dips
WEIKFIELD has launched a range of sauces which are meant to be accompaniments to Continental and Chinese cuisine, as well as Indian favourites such as samosas, pakodas, idli, dosa and vada. The sauces include ... More

Link to D-Link
D-LINK has introduced a 17-inch slim-line design DSM-320 Wireless Media Player, which distributes digital music, video and photos stored on PCs, to be played and viewed on a television or stereo system. It is designed to support all digital ... More