The Hindu Business Line : Thursday, April 21, 2005

The challenge of selling `marketing'
IF a kind angel came to the marketing chief of your company and said: Ask for three things most critical to your success, one of the wishes might well be: "Please make my CFO and CEO understand the true condition of marketing and how it ... More

BOOK MARK

Advertising is typically criticised
WHASSUP this week? That's a new word to get listed in Longman's Dictionary, giving free publicity to Budweiser beer for the contribution to vocabulary, writes Chris Hackley in Advertising and Promotion, from Sage (More

SALESENSE

Selling and non-selling
I HAVE always asked the oblique question. If there is selling at one end, is there something called non-selling at the other end of the spectrum? If there isn't something of this kind out there in our commercial lives as yet, is there a ... More

MUMBAI MASALA

Rajasthan mystery
The shifting desert sands of Rajasthan hide many mysteries. A gentle breeze seems to have blown the lid off a new one. In its golden jubilee year Rajasthan Patrika is really going on the front foot. A recent mailer some media types ... More

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