The Hindu Business Line : Thursday, April 28, 2005

Beating back price warriors
LOWER-PRICED stalwarts may well have to overhaul their strategies to retain a hold on the fast moving consumer goods (FMCG) market this year. All through last year and the latter half of 2003, low-priced brands with a strong regional ... More

Budget express in the air
Offering quality service at affordable rates will be Air-India Express' USP, the country's first international budget airline, which is all set to take off on its maiden flight. More

EVENTS

Happy Birthday!
The Hindu Business Line completes one year as a "local" newspaper today, and that calls for a special greeting to all those who made it possible. Incidentally, that means your column Mumbai Mosaic also completes one year of ... More

ADVERTISING

The invisible audience
Why is it that advertising targeted at women rarely makes it to awards events? An analysis. More

BRANDS

`Pure sweetness'
EID Parry hopes to generate brand consciousness in the sugar market by offering substantial value-adds to commodity sugar, but without increasing the price. More

This one's for the consumers!
Do brands live up to their promises? After cracking the whip on companies selling baby oil, the Maharashtra FDA has trained its guns on other consumer products. More

BOOKS

Thinking big is important
WE run into dummies more often than dummies run into good literature that's just right for them. Such as Alexander Hiam's Marketing Kit for Dummies, from Wiley (www.wiley.com) . The second edition of the ... More

CARTOON

Hardsell
"There may be other ways. But trust me, quitting smoking becomes much, much easier with our by-pass surgery."

NEW PRODUCTS & SERVICES

Hues for hair
MODI REVLON has launched ColorStay Hair Color, a range of hair colours meant for the Indian market. It is available in six shades — Soft Black, Dark Brown, Deep Plum, Medium Brown, Lightest Golden Brown and Medium Copper Red. It is priced ... More

His, hers
HOUSE OF DIOR has launched the Bagheera pair of watches, reportedly the brand's first pair of watches for men and women with identical pricing. Priced at Rs 48,500 each, they are available at select outlets across the ... More

Age block
ELIZABETH ARDEN has launched Ceramide Moisture Network Night Cream, an anti-ageing moisturiser that reportedly works throughout the night to deliver targeted, time-release hydration, while its ceramide ingredients help restore and strengthen the ... More

Touch to learn
FISHER PRICE has launched PowerTouch Learning System in India. Referred to as `finger-point' reading, the system reportedly enables children to experience a book by lightly touching the words or pictures on a page with their fingers. It is ... More

It cools!
RASNA has launched the Rasna Ghar Ka range of traditional Indian refreshers. The range includes three flavours — Jaljira, Aampanna and Nimbupaani. They are priced between 50 paise and Re 1 per ... More

Feel fresh
BVLGARI has launched Aqva Pour Homme, a masculine fragrance. It is available in 50 ml and 100 ml versions. It has also launched Aqva Pour Homme bath line, which includes an aftershave lotion, aftershave emulsion, shampoo and ... More

True value
PADMINI ESSENTIA has launched an LPG-based gas generator, the cost of operation of which is supposed to be 70 per cent cheaper than a diesel generator. It is claimed to be equipped with the latest international technology and has fixed and ... More

Superior sound
BOSE CORPORATION INDIA has launched the Bose Companion 3 Multimedia Speaker System. It is a three-piece power speaker system which claims to deliver noticeably rich sound from computers and portable audio systems. It includes two satellite ... More