The Hindu Business Line : Thursday, May 05, 2005

Create products that sell when you're asleep
WHERE to find `no-cost and low-cost' secrets of selling? In Off-The-Wall Marketing Ideas by Nancy Michaels and Debbi J. Karpowicz, from Viva Books P Ltd (www.vivabooksindia.com) . The book begins ... More

MUMBAI MOSAIC

Police and Mumbai
`Police Aaya, Bhago' — This advertisement created by Enterprise Nexus sums up the sombre mood in Mumbai following the rape of a collegian by a policeman. The exclamation, heard a hundred times in Hindi movies, would normally be ... More

SALESENSE

Money and the salesperson
THIS is just about the month of May. Most salespersons who work for companies have just been rewarded! Every company that follows a March 31 year-ending has done the honours. Some of you find yourselves with increments and bonuses that ... More

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