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CATALYST
ADVERTISING
New sense, not nuisance
THERE'S just an over to go and the Indian cricket team has to score 20 runs to beat Pakistan. You are glued to your television set, hoping that the Indians can turn the match around in their favour, when you are suddenly interrupted by a ...
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Police and Mumbai
`Police Aaya, Bhago' — This advertisement created by Enterprise Nexus sums up the sombre mood in Mumbai following the rape of a collegian by a policeman. The exclamation, heard a hundred times in Hindi movies, would normally be ...
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STRATEGY
DVDs' dizzy growth
EVEN as the bulk of the consumer electronics industry is struggling with single-digit growth rates, it is the action in the fast growing DVD player market which has caught the attention of major players. The past year has seen the market ...
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MANAGEMENT
Personalise, don't intrude
PLEASE leave me alone and please do not call me on my mobile phone again," went a senior executive's angered voice, obviously disgusted at receiving an unnecessary call in the middle of an important meeting. "These people want to sell me a ...
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HUMAN RESOURCES
Money and the salesperson
THIS is just about the month of May. Most salespersons who work for companies have just been rewarded! Every company that follows a March 31 year-ending has done the honours. Some of you find yourselves with increments and bonuses that ...
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INTERVIEW
Demystifying relationship marketing
Call it an eventful summer for the marketing fraternity. This May, relationship marketers across the country will join hands to roll out a direct marketing association. Given the lack of infrastructure, innovation, and understanding of the ...
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MARKETING RESEARCH
More Asians want wheels
A GLOBAL online survey on car ownership and purchase intentions conducted recently by ACNielsen reveals that people in Asia are the most `aspirational' when it comes to car ownership in the next 12 months when compared with their American ...
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BOOKS
Create products that sell when you're asleep
WHERE to find `no-cost and low-cost' secrets of selling? In Off-The-Wall Marketing Ideas by Nancy Michaels and Debbi J. Karpowicz, from Viva Books P Ltd (www.vivabooksindia.com) . The book begins ...
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CARTOON
Hardsell
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NEW PRODUCTS & SERVICES
Fresh, healthy
ELECTROLUX INDIA has launched the Plasmacluster range of refrigerators. The new range is equipped with plasmacluster ions that reportedly deactivate airborne mold spores. These refrigerators are priced between Rs 29,990 and Rs 54,990. It has ...
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Trendy looks
GKB Rx LENS has launched Seiko Eyewear in India. They are claimed to be pure titanium, anti-allergic and anti-corrosive frames. They are available at GKB Optical outlets in Kolkata, Bangalore, Chennai, Delhi, Gurgaon, Mumbai and Hyderabad. The ...
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Hands-free
PLANTRONICS has launched CS60 Micro, a wireless headset system meant for closed offices. It offers users wireless hands-free convenience with their landline phones and features an omni-directional microphone designed for closed offices or quiet ...
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Curl up
WELLA has launched Hair in Motion to give hair a wavy look. This product is available at select salons across the country.
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