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Thursday, May 12, 2005

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STRATEGY


La dolce vita
There is a market in India for luxury living and those who can afford it are going all out to live the good life. More

ADVERTISING


Accent on performance
Tiger Woods embodies Accenture's high-performance ideals in the first ever campaign by a technology and outsourcing consultancy. More

Common man flying
Capt. G. R. Gopinath is one smart guy. He has been able to fly in the face of adversity, literally. His Air Deccan has had its fair share of detractors. Then there was a fire in one of the first flights that tried to take off. Yet he gritted ... More

RETAILING


Talking shop
What do various players in the retail industry and trade think of the Government's intentions on FDI in retail? Catalyst reports. More

BOOKS


Lest you lapse into marketing mysticism
WHY another book on marketing? With that natural question begins Shyamal Ghose's book titled The Practice of Marketing: Science or Superstititon? from Roli (www.rolibooks.com) . And he answers: that ... More

NEW PRODUCTS & SERVICES


Two-in-one
TI CYCLES has launched a new range of cycles for 3-8-year-olds under the BSA Champ brand. These bikes reportedly have in-built board games. They are priced from Rs 1,450. ... More

Faster, safer
PADMINI ESSENTIA has launched a food processor, Megapro. It is a mixer, grinder, juicer, chopper and kneader combined. It claims that it has been designed for the busy work schedule of a modern housewife. It has a horizontal locking mechanism ... More

Sun block
JOVEES has launched sun care products. They reportedly have ingredients such as aloe vera that helps to protect skin from free radicals and reduces damages caused by pollution, anjeer to protect the skin from UVA and UVB rays, and ... More

Smart bags
HIDESIGN has launched Audrey, a new range of handbags for women, as part of its Spring Summer Collection 2005. It is available in hues of cream and red, and has well-designed pockets, zipped top and broad shoulder straps attached to wooden rings. ... More

Fresh & juicy
BALAN NATURAL FOOD has launched a fresh vegetable juice and a fruit juice — B'Natural V3 Vegetable Juice and B'Natural Musk Melon Nectar. The vegetable juice, a combination of carrot, beetroot and tomato, is reportedly good for the eyes and ... More

Home decor
SPACES has launched its spring-summer collection, which features four themes — Fusion, Tradition, Retro and Floral — in home furnishing products such as bed covers, bath robes, bedspreads, cushion covers, pillow covers, bolsters, ... More

It's light
RELIANCE INFOCOMM has launched a 65 gm handset LF 2330, with a LMS (long message service) facility. Priced at Rs 2,499, this black-and-white handset is available in the open market and can be activated with the help of a `get-started kit.' Its ... More

Sporty scent
TABAC has launched Tabac Sport, a fragrance which is targeted at sports enthusiasts. The company has also launched another fragrance for men, Tabac Man. The range includes sprays, after-shave lotions, deodorants, hair and body shampoos and body ... More


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Looking back
May. 1-May. 7
New sense, not nuisance

More Asians want wheels


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