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CATALYST
STRATEGY
The upside of downtime
I WAS at the beach with an old classmate. He was faintly bemused by my suggestion that we meet while strolling by the seaside, and agreed with the air of a man about to embark on a strange, but not unpleasant, adventure. We munched ...
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Contests for you
THE big M in selling is motivation. Beats money hollow! Beats marriage any day! And beats down the best of men as well! In more ways than one! Motivation is indeed that one big M in selling that can make companies and, indeed, break the ...
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ADVERTISING
Mumbai's rate race
YOUR seven minutes will help create Mumbai's own newspaper,' claims DNA (Daily News & Analysis), the soon-to-be launched daily from Diligent Media, the joint venture company floated by the Zee Group and Dainik Bhaskar. With ...
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Powerless?
The power breakfasts and power lunches that the rich and powerful have are, of course, well documented. However, one of the amazing features about this vibrant metropolis is the fact that it had 24X7 power supply. And that is a hell of a ...
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`Fearless and gutsy'
`What does it take to become a founder member of the US $2 billion club? Courage.' `At HCL there's only one thing more important than brains. Guts.' THESE are excerpts from the recent corporate campaign launched ...
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BRANDS
The relevance of being different
BRANDS and, if one may add, branding, are creating a buzz not only in the market place but in media as well. A far cry from the days when people had difficulty in pronouncing the word, leave alone understanding the concept. Today, there ...
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BOOKS
Women's war against Wal-Mart
WHO will be the happiest if our Government were to relax the norms for FDI in retailing? John B. Menzer, President and CEO of Wal-Mart. But, what Wal-Mart may be the unhappiest to read could well be Liza Featherstone's Selling Women Short, ...
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