The Hindu Business Line : Thursday, June 02, 2005

Staying power
Some ad campaigns, or certain elements in them, have lasted for well over two decades. Catalyst explores the reasons for their longevity. More

Local focal
Prasar Bharati is depending on narrow-casting and scrolling to meet its revenue target. More

MARKETING RESEARCH

Hair and now
Hair colour is on a high, accounting for a major part of the sales of hair care products, and spurring new launches. More

TRENDS

Mind those bloggers!
Here's a piece on the dangers of getting bogged down by blogs. More

BOOKS

On the fourth innovation in economic life
DO you know that between 1992 and 2001, Visa cardholders charged $3.6 trillion on their credit cards? Or that during the same period, Visa issuers had to write off $114 billion as a result of people not paying their bills? The loss was "three ... More

CARTOON

Hardsell
More

NEW PRODUCTS & SERVICES

Play time
MATTEL TOYS has launched the Robots line of toys and accessories based on the animated film Robots. The range reportedly enables children to re-enact their favourite scenes from the movie. It has on offer a collection of figures, play sets ... More

Perfect sound
BLAUPUNKT has launched the ODA Surround Amplifier, a part of the OD series. It is a Dolby Digital, DTS and Dolby Pro Logic decoder with an integrated five-channel surround amplifier. It is supplied with an infrared touch screen remote control. ... More

Fully fair
FAIR & LOVELY has launched Multivitamin Total Fairness Cream which claims to lighten the skin in four weeks. The product reportedly contains vitamin B3, which works from within to restrict melanin; vitamin C, which gives even-toned fairness; and More

Fresh breath
CADBURY INDIA has launched Clorets Bilkul, a mouth freshener-chewing gum with the flavour of saunf. It comes as a pouch with multiple pellets. It is priced at Rs 2 per sachet and is available at retail outlets and select chemists' across ... More

Wake up!
TATA TEA has launched Tata Tea Agni, an economy segment brand. It reportedly contains 10 per cent of extra strong leaves. It is available in three pack sizes, and is priced at Rs 5, Rs 10 and Rs 30 ... More

Health snacks
MCFILLS has launched a range of non-fried ready-to-eat snacks. Priced between Rs 5 and Rs 10, they are available in pyramid-shaped packs.

Cool pants
MADURA GARMENTS has launched Van Heusen Cool Pants. They reportedly use the same technology used by astronauts of NASA to cope with extreme temperatures in space. These trousers are meant to have a cooling effect and make one feel comfortable ... More

Samsung range
SAMSUNG INDIA ELECTRONICS has launched four MiniDV camcorder models. The flagship model of the new range is the Miniket, which is reportedly a micro-compact digital camcorder. The products come with features such as memory stick slot, 800 K pixel ... More

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Budget Highlights

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Budget Speech

Budget documents

Railway Budget 2005 - 06

Economic Survey 2004-2005

Pick a Winner Stock Market Contest

Top Stories
Staying power

Hair and now

In Focus

Kabul Diary

Cash Transaction Tax

Fringe Benefit Tax

Using forex for infrastructure

Soaring sugar prices

In Depth
Insurance Corner

Simple Economics

Tax Talk

NRIs & Investment Avenues

Looking back
May. 22-May. 28
Summer of discontent?

Consumers and evolving markets