The Hindu Business Line : Thursday, June 16, 2005

Why logo?
Many corporates are donning new logos and seeking new identities. Is this just skin-deep or does it signal a fundamental change? Catalyst finds out. More

BRANDSTAND
What IT takes to build brands
IT companies are finding brand building a challenge as it is intangibles such as services and quality which need to be put in focus. More

STRATEGY

The myth of perpetual motion
Successful organisations recognise that while each individual business may plateau and decline, the organisation as a whole need not. More

NEWSPAPERS & PUBLISHING

NRS results
The results of the National Readership Survey were released on June 8. India's largest readership survey, where 2.61 lakh households were interviewed, attracted a lot of attention. One noticed a sense of irony that the Chairman of the ... More

HUMAN RESOURCES

The good sales manager
The author paints the characteristics of an ideal sales manager. Are you fortunate enough to be working under such a leader? More

ADVERTISING

Waiting for opportunity to knock?
Observe, and you will be gifted with vision. More

TRENDS

Up go prices, again
Rising input costs and VAT are forcing companies to hike prices across various FMCG businesses. However, some economy segments are being spared. More

BOOKS

Better vaguely right than precisely wrong
ARE you spending more on your customers than they are worth? What a repulsive question, you may exclaim as a customer, but the poser stares at you from the cover page of a new book by Sunil Gupta and Donald R. Lehmann: Managing Customers as ... More

CARTOON

Hardsell
More

NEW PRODUCTS & SERVICES

Safe and dry
KIMBERLY-CLARK LEVER has launched Huggies Ultra Comfort diapers from its international range. They claim to have a triple leak-lock system which provides extra protection against side leakage by quickly and evenly absorbing fluid. They are ... More

Coloured lens
BAUSCH & LOMB has launched Soflens Colored Lenses StarColors II in India. The new range consists of contact lenses in five natural shades - dark hazel, grey, green turquoise, blue topaz and blue. They are priced at Rs 1,100 per ... More

Tork talk
SCA HYGIENE Products has launched the Tork brand of tissue paper in the country. The product range includes toilet tissue, hand wipes, napkins and wipes for cleaning in industry and offices as well as hygienic dispensing ... More

Tasty bite
KRBL has launched India Gate Classic basmati rice, which is supposed to have extra-fine and extra-long grains. On cooking, the grain reportedly expands to thrice its original length. It is priced at Rs 74 for a 1 kg pack and Rs 365 for a 5 kg ... More

Water-wise
EVERYTHING ABOUT Water has published the 2005 Annual Buyers' Guide. Priced at Rs 450, this guide is reportedly a directory of all suppliers of water-related equipment, products and services available across the country. It is targeted at all ... More

Bye, Bye!
ELITE BRANDS has launched the latest offering from Giordano Travel Gear. The new products have been reportedly designed to ensure that a traveller's things can be packed in such a way that she doesn't need to leave anything behind. The products ... More

FM time
PHILIPS INDIA has launched a range of FM radios — FM Radio RS045, RL146 and RL241. They are priced between Rs 160 and Rs 445.

Strong gums
ORAL-B has launched Oral-B Advantage Plus toothbrush with gum-massaging bristles that claim to remove plaque along the gum line. The toothbrush is priced at Rs 32 and is available at leading stores across the country. It reportedly has features ... More