The Hindu Business Line : Thursday, June 23, 2005

A wet blanket ...
Fears of the monsoon failing have companies focusing on the urban market to make up for the likely shortfall in sales from rural areas. More

NEWSPAPERS & PUBLISHING

NRS and beyond
Well, the excitement surrounding the NRS release is dying down. No fireworks, no suits filed this time. The Council must be heaving a sigh of relief. Now the advertisement war will begin. Watch out for a spate of advertisements from competing ... More

EVENTS

The Big Show
A first-hand account of the mega deals that marked the Hindu Metro Plus LifeStyleShow 2005. More

ADVERTISING

More media, where's the return?
With a virtual explosion of TV channels, the advertiser is confronted with high media fragmentation. While it makes it difficult for mass product marketers, the smaller advertiser has an option to target specific audiences at lower rates. More

At the crossroads
The rapid rise of clutter in TV advertising and newer forms of communication such as PR and direct marketing are challenging advertising to prove its utility More

Regulation. Boon or bane?
If ad agencies don't want regulations to be imposed on their creativity, they should produce work which is not suggestive nor misleading More

BRANDS

The Horlicks Challenge
Horlicks cites a study by the National Institute of Nutrition, claims it makes kids taller, stronger and sharper. More

BOOKS

Business growth through personal branding
SALES are passé, and advertising is on life support. If that sounds like bad news coming in pairs, please know that "in the information-saturated age, only one weapon can turn your business or practice into a growing, wealth-building machine: ... More

CARTOON

Hardsell
"Do we want a wonderful shopping experience at affordable rates? The vegetable vendor is on the line."

NEW PRODUCTS & SERVICES

Spotless!
LG ELECTRONICS has launched Granda VTCP 862SD, a lightweight vacuum cleaner which claims to be equipped with features such as a 1600w strong motor with a suction power of 350w and dust suction capacity of 1.5 litres. It also has a five metre-long ... More

Water mark
USHA INTERNATIONAL has extended its range of water-lifting pumps. The Hi-lift range of monobloc pumps has been extended by adding a new range of single-phase monoblocs from 0.37 kw to 1.5 kw (0.5 HP-2HP) ratings. It is reportedly equipped to run ... More

Slim TV
HYUNDAI ELECTRONICS has launched Slim TV - HY22FO3 in the 21-inches CRT category at a price of Rs 15,990. It claims to be equipped with hi-fi sound, superior picture quality and the latest hi-tech ... More

Glow up
LUXOR WRITING INSTRUMENTS has launched a fluorescent clip model pen called Gloliter. It is available in five colours (pink, yellow, green, blue and orange). It claims to have specially formulated bright fluorescent imported ink, which prevents ... More

Viewing aids
MITSUBISHI ELECTRIC has launched its new range of data and video products. The multimedia video projector comes with 1500-4700 ANSI lumens and 2500-5000 hours of lamp life. It has also launched home entertainment projectors which can display ... More

Theme tomes
NAVNEET PUBLICATIONS has launched the `Choose Your Wonders of the World' series of notebooks in tight bind. The series is inspired by the efforts of Swiss adventurer, Bernard Weber, who is drawing up a list of the seven new wonders of the world. ... More

Handy wash
HINDWARE has launched Morano, an imported cabinet basin as part of its Italian Collection range in star white and ivory colours. This basin comes with a matching cabinet made from waterproof Donear board. It also has a provision for storing ... More

Play time
FUNSKOOL has launched a new range of toys - American Monopoly, Super Mastermind, Junior Jenga and Perfection. American Monopoly is all about the experience of buying and selling American properties such as railroads and utilities, with the ... More