The Hindu Business Line : Thursday, June 30, 2005

For a pie in the sky
A clutch of low-cost airlines has begun battle while several more wait in the wings. Flights of fancy, or are they here to stay? More

Everyone's a salesman
Make everyone in your organisation feel part of the sales process. More

ADVERTISING

CATEGORY

The boom pops up
Online advertising is growing as it's seen as a cost-effective medium that has a greater strike rate with its target audiences. More

AdClub Bombay
Today (June 30), what is considered as the world's largest advertising club, will get a new team under the Presidentship of Kalpana Rao of O&M. Kalpana, one of the erstwhile czarinas of media, now looks after HR at O&M. She will have the ... More

BRANDS

Aye bhai, zara dekh ke chalo!
The Ambani brothers have fought and have made up, in the process splitting Reliance's mega industrial empire. Now is the time to look at soft issues. Now is the time to build the brand. More

BRANDSTAND
Spicing up America
The Spices Board is taking a shot at promoting its brand Flavourit in the US. More

In-film branding is the in thing
The author lists six elements that are crucial for in-film branding. Read on. More

Holidaying with the Taj
Catalyst explores how Taj is recreating its aura through Taj Holidays. More

BOOKS

Bad calls are disrespectful, invasive ...
THE first requirement if you want to become a successful telemarketer is to change your attitude, writes Shawn A. Greene in I'd Rather Have a Root Canal Than Do Cold Calling, from Corpus Collosum (More

CARTOON

Hardsell
More

NEW PRODUCTS & SERVICES

The right date!
TIMEX WATCHES LTD has unveiled its Perpetual Calendar Collection, with which the date is supposedly always right, as the watch automatically maintains the correct date, regardless of the number of days in the month and leap years. The collection ... More

Bike & gear
FIREFOX has introduced over 30 models of premium international bikes that come with unique features such as light-weight alloy frame, hi-tech Shimano gear, disc brake and quick release seat clamps. On offer are kids bikes, all-terrain, BMX and ... More

Soap-cum-deo
GODREJ CONSUMER PRODUCTS LTD has launched Cinthol Deo Soap-Sport, which is said to offer the user benefit of a deodorant with the convenience of soap. It is available at Rs 13 (75g) and Rs 20 (125g), with an offer of `Buy 3 Get 1 ... More

Flotter's here
ACTION has launched EVA shoes under the brand name Flotter, supposedly made with light-weight material. The company says the product is durable. Flotter EVA shoes are available nationwide for Rs ... More

Luxor marker
LUXOR WRITING INSTRUMENTS has launched a range of Excel 100 Permanent Markers priced at Rs 20. One of its features is `dry safe ink,' which means the markers can supposedly write smoothly and without drying, even if left uncapped for 24-36 hours. ... More

No dust
PHILIPS INDIA LTD has introduced its first dust-resistant DVD player — Philips DVD 5100K. Its slot loader supposedly wipes the CD surface, preventing entry of dust flakes. The model is claimed to be the first-ever DVD player to have a ... More

Take note
KORES (INDIA) LTD has launched Hi-Mark exercise notebooks in South India. The series is available in 92- and 188-page varieties, priced at Rs 12.50 and Rs 18.50, respectively, per ... More

Fruit power
CADILA HEALTHCARE has launched SugarFree D'lite in mango and jaljeera flavours. The other flavours available from D'lite are orange, lemon and passion fruit. All the fruit flavours are said to have been fortified with actual fruit powder ... More