The Hindu Business Line : Thursday, July 21, 2005

The great paper chase
Newspapers old and new are trying all manner of tricks to attract readership in the course of their launch/expansion plans. Expense and innovation are the constants in this game. More

An honest brand
In subtle but menacing ways, consumers are made to buy more than they need. More

ADVERTISING

Zee Star salvo
Star and Zee have adopted a single point strategy to sell their entire bouquet of channels to advertisers. Opinion is divided, however, on whether this is the best strategy to offer better value. More

AAAI
Today the Advertising Agencies Association of India conducts its AGM and Srinivasan Swamy will take on its stewardship for another year. All the best, Mr Swamy. We wish you well. Some of the agency heads who will be elected unopposed to the ... More

RETAILING

`Don't offer Shanghai in Mumbai'
Paco Underhill, "the world's only retail anthropologist," shared his views on the future of retail, the science of shopping, what consumers need, and much more, during his recent visit to India. More

TRENDS

A shaky growth curve
THE fast moving consumer goods (FMCG) sector is on a high. Despite posting a sharp downturn in May this year, with overall growth dropping to 4.4 per cent — the lowest since July 2004 — analysts maintain that the FMCG sector ... More

BOOKS

PR job fraught with pitfalls
MORE loathed than lawyers and more scoffed at than salesmen, public relations (PR) practitioners are trusted the least by the public, so much so that they are "held in even greater contempt than estate agents and advertising gurus," comments ... More

CARTOON

Hardsell
More

NEW PRODUCTS & SERVICES

Deo & spray
DAVIDOFF has launched Echo Woman. The eau de toilette natural spray is priced at Rs 2,000 for 30 ml, Rs 2,900 for 50 ml, and Rs 3,950 for 100 ml while the deodorant natural spray costs Rs 1,450 for 100 ml. It is available at select stores ... More

Hi-fi hearing
PHILIPS INDIA has launched the Philips Hi-Fi Stereo headphone-SBC HP800. It is reported to be lightweight, have well-cushioned ear pads, a 3-metre cable and 10-28,000 Hz frequency. It is priced at Rs ... More

Hair care
PROCTER & GAMBLE has launched New Head & Shoulders Nourishing Aloe Vera shampoo with Vita Zinc and Aloe Vera, which supposedly gives dandruff-free hair with regular use. It is available at all general and chemists stores. Its price is Rs 3 fo More

Floored!
PERGO has launched a new range of `Synchronised Grain' Surfaces, which are claimed to give floors the look and feel of an original wooden floor. The grooves in the laminate flooring are crafted to match the natural grains of the wood. The ... More

Hot ovens
INALSA HOME APPLIANCES has launched a range of microwave ovens. The range will be available in four models, priced at Rs 6,190, Rs 6,990, Rs 10,490 and Rs 12,490. The ovens are claimed to ensure healthy cooking through features such as auto menu ... More

Clean skin
VICHY has launched Purete Thermale Detoxifying Exfoliating Scrub. It contains Ubiquinone, a coenzyme essential to the skin's natural detoxifying system to mop up the toxins and activate the natural respiration of the skin's cells, and Vichy ... More

Clean & white
COLGATE-PALMOLIVE (INDIA) has launched Colgate Advanced Whitening toothpaste. It is claimed to be clinically proven to clean and whiten teeth after just 14 days of brushing twice daily. It also reportedly helps prevent stains from adhering while ... More

Top mix
WEIKFIELD has launched `Cremelle' Pudding Mix with caramel, strawberry and pineapple toppings. The caramel topping comes with a vanilla pudding mix and is available at an MRP of Rs 19 per pack containing 50 gm of the Pudding Mix and 15 gm of the ... More