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Thursday, July 21, 2005

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KARATEGY


An honest brand
In subtle but menacing ways, consumers are made to buy more than they need. More

SCENE & UNSEEN


The great paper chase
Newspapers old and new are trying all manner of tricks to attract readership in the course of their launch/expansion plans. Expense and innovation are the constants in this game. More

BOOK MARK


PR job fraught with pitfalls
MORE loathed than lawyers and more scoffed at than salesmen, public relations (PR) practitioners are trusted the least by the public, so much so that they are "held in even greater contempt than estate agents and advertising gurus," comments ... More

MUMBAI MOSAIC


AAAI
Today the Advertising Agencies Association of India conducts its AGM and Srinivasan Swamy will take on its stewardship for another year. All the best, Mr Swamy. We wish you well. Some of the agency heads who will be elected unopposed to the ... More


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