![]() Financial Daily from THE HINDU group of publications Thursday, July 21, 2005 |
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COLUMNS KARATEGY
An honest brandIn subtle but menacing ways, consumers are made to buy more than they need. More SCENE & UNSEEN
The great paper chaseNewspapers old and new are trying all manner of tricks to attract readership in the course of their launch/expansion plans. Expense and innovation are the constants in this game. More BOOK MARK
PR job fraught with pitfallsMORE loathed than lawyers and more scoffed at than salesmen, public relations (PR) practitioners are trusted the least by the public, so much so that they are "held in even greater contempt than estate agents and advertising gurus," comments ... More MUMBAI MOSAIC AAAI Today the Advertising Agencies Association of India conducts its AGM and Srinivasan Swamy will take on its stewardship for another year. All the best, Mr Swamy. We wish you well. Some of the agency heads who will be elected unopposed to the ... More Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
Pick a Winner Stock Market Contest
Top Stories In Focus Tracking the rains FDI in Print Media Sethusamudram Canal Project Indo-S'pore Economic Treaty India Inc's overseas acquisition
In Depth Gender Justice Simple Economics Tax Talk
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