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Thursday, August 18, 2005

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PROMOTIONS & OFFERS


Racing + Narain = New Formula
F1 racing and its lone Indian representative are the current darlings of advertisers using sports celebrities for endorsements. More

STRATEGY


Disruptive thinking
There is much to be gained, and lost, from disruptive innovation, depending on which side of the fence you are on. Marketers need to keep an eye on whether their products are going beyond the needs of the large mass of consumers who would really pref er a no-frills product at an appropriate price. More

INTERVIEW


`The debate is about how to create value for customers'
"Marketing means educating customers about the value you create for them through your offering. So, marketing actually in an education business." More

`Now F1 will give brands good RoI'
Narain Karthikeyan is on a break from the gruelling Formula One circuit. In Chennai for an endorsement event for one of his earliest sponsors, Amara Raja Batteries. Post-event, Narain was all set to fly out on a charter flight to Coimbatore, ... More

ADVERTISING


The business of PR
That selling editorial space officially is only the legitimisation of a practice in which clients pay PR firms to pay media to plant news is "the highest form of balderdash." More

Back to action
Mumbai is getting back to its normal frenetic pace. The rains have loosened their vice-like grip on the megapolis that suddenly seems to be in a state of deep introspection as to what went wrong and what needs to be done. The problems of water ... More

BOOKS


Some companies are indispensable!
WHEN customers know they can get your product or service at a lower price from someone else, will they continue to do business with you? No, they won't, "unless you give them something they can't get anywhere else," says Joe Calloway in ... More

CARTOON


Hardsell
"Dear customer, since you're already living beyond your means with our credit card, we enclose another card to meet your basic needs ..."

More

NEW PRODUCTS & SERVICES


Cereal flavour
GODREJ INDUSTRIES has launched Sofit ready-to-eat cereal with soya. It's targeted at those above the age of 21 years who are fitness-conscious, yet unable to devote time for fitness improvement. The cereal comes in three flavours — ... More

Basin range
HINDWARE has introduced `Morano,' an imported cabinet basin, in India. The basin, part of the `Italian Collection' range, comes with a cabinet supposedly made from a waterproof board and laminated on all sides. It is claimed that the triple ... More

Soft & shiny
REVLON has introduced Moisture Shine Sparkles, a moisturising lipstick with `sparkling pearl crystals' that reportedly provides a shine to the lips. The lipstick is claimed to be enriched with jojoba oil to keep the lips soft and moist. It is ... More

In focus
INFOCUS CORPORATION has launched InFocus X3, a projector which is claimed to have multiple uses: it can be utilised to present data in the office or classroom, as also to screen a movie or play a videogame at home. Weighing 3.1 kg, the projector ... More



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`The debate is about how to create value for customers'


Racing + Narain = New Formula

Disruptive thinking

In Focus

BHEL Disinvestment
The Yuan Revaluation
Dabhol power regenerated
Tracking the rains
Sethusamudram Canal Project
India Inc's overseas acquisition
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In Depth

Gender Justice
Simple Economics
Tax Talk
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Looking back
Aug. 7-Aug. 13
Booking gains

After the deluge


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