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Thursday, September 01, 2005
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BRANDS

Heinz to sauce it up
Heinz intends to emerge as a major foods player in the Indian market, through organic growth or acquisitions. More

A brand news challenge
News channels are investing in brand building as they see in it a way to cut through the clutter. But is that enough? More

The subtle and the direct
What's good about your brand - its features or its aspiration quotient? Which approach will work for you? More

ADVERTISING

Big, real and beautiful
Bigger women are finally having their day in advertising in the US. Or are they? More

Getting `Apraised'
Marketing communications consultancy Aprais, which recently set up shop in India, says it helps marketers and their advertising agencies work effectively together. Read on. More

The Government and advertising
Why cannot the Government dream of a mega-sized public sector advertising agency that understands the needs of the market, attracts the finest talent and uses the latest methods to deliver advertising that works, asks the writer. More

Air India
News reports have been talking about a brand consultancy firm that has been hired to refurbish the Air India brand and build a strong vibrant brand for the future. Well, one saw some of the changes recommended. Firstly, it seems there is a ... More

BOOKS

Race in the products turf
THE latest posting on www.corporate.globalsources.com is datelined Hong Kong, August 22, and it informs that mainland China's backpack manufacturers are turning to the production of mid-range ... More

NEW PRODUCTS & SERVICES

Dynamite!
AMWAY has launched the Dynamite range of grooming products for men. The shaving foam, costing Rs 249 for a 200 gm pack, is said to contain moisturisers and humectants for better skin conditioning. The `After-shave Splash' costs Rs 299 for a 100 ... More

Bakes, snacks
ITC LTD has launched Sunfeast Golden Bakes and Sunfeast Snacky biscuits. Golden Bakes costs Rs 10, Rs 12 and Rs 13 for 100 gm of butter, cashew and honey & cashew flavours, respectively. Snacky's `classic salted' variety costs Rs 6 for a 75 gm .. More

Scent & spray
CARTIER has introduced its eau de Cartier range of fragrances, available at its counters at leading shopping centres in the metros as also in Bangalore, Hyderabad, Pune. The eau de Cartier natural spray costs Rs 2,780 (100 ml) while Concentree is ... More

Cough drop
DABUR INDIA LTD is unveiling a cough-drop version of its Honitus brand. The lozenges is being launched in three flavours: lemon, mentha and ginger. Each cough drop will be priced at Re 1 with the lozenges jar costing Rs 250. The product is said ... More

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Top Stories
Heinz to sauce it up

A brand news challenge
Big, real and beautiful
In Focus
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Tracking the rains
Sethusamudram Canal Project
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Aug. 21-Aug. 27
The medium and the message
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An expression of faith

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