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Thursday, September 15, 2005

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PROMOTIONS & OFFERS


Also starring ... brands
In-film placement of brands as a marketing exercise is gaining momentum. More

HUMAN RESOURCES


Making a cauliflower happen
Investing in training salespersons to meet their goals puts an organisation ahead of competition. More

BRANDS


Cashing in on premium
The Indian consumer is still a value-for-money person but buys more premium products now. FMCG companies forced to keep prices down in the mass segment find that premium products can help improve profitability. More

Is cricket right for your brand?
The game is unpredictable, so is our team. Is it good strategy for your brand to associate with cricket? More

The rise of regional brands
Small and regional brands score because they are often close to the market, respond faster to changes and are willing to learn from mistakes. More

BOOKS


Beauty business with the Bard's touch
HOW does the beauty business operate? It is notorious for its love affair with products, writes Laura Klepacki in Avon: Building the World's Premier Company for Women, from Wiley (www.wiley.com) . A ... More

CARTOON


Hardsell
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NEW PRODUCTS & SERVICES


Clean water
SAR SILICON SYSTEMS has launched its `luminous reverse osmosis water purifier.' The RO membrane of the water purifier with a "six-stage purifying process" is claimed to remove dissolved impurities such as salts, pesticides, heavy metals and ... More

White balm
ELDER PHARMA has launched Tiger Balm White, which supposedly has analgesic and counter-irritant properties. It is said to have natural ingredients that are derived from herbal sources. The balm is available in packs of 18 gm for Rs 33 and 8 gm ... More

Shades
GOODLASS NEROLAC has launched Nerolac Beauty Emulsion, which the company claims is available at the price of distemper. The product is available in packs of 1 l, 10 l and 20 l at an approximate cost of Rs 90 per ... More

Pouch pickle
WEIKFIELD has launched its First Choice Mushroom Pickle, made with mushrooms from its farm near Pune. The pickle is available in a 200 g stand-up pouch at all major retail outlets and supermarkets at an MRP of Rs 20. ... More




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Making a cauliflower happen


Also starring ... brands

Is cricket right for your brand?

In Focus

BHEL Disinvestment
The Yuan Revaluation
Dabhol power regenerated
Tracking the rains
Sethusamudram Canal Project
India Inc's overseas acquisition
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In Depth

Gender Justice
Simple Economics
Tax Talk
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