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Thursday, September 15, 2005

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THIRD UMPIRE


Is cricket right for your brand?
The game is unpredictable, so is our team. Is it good strategy for your brand to associate with cricket? More

BOOK MARK


Beauty business with the Bard's touch
HOW does the beauty business operate? It is notorious for its love affair with products, writes Laura Klepacki in Avon: Building the World's Premier Company for Women, from Wiley (www.wiley.com) . A ... More

SALESENSE


Making a cauliflower happen
Investing in training salespersons to meet their goals puts an organisation ahead of competition. More



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Making a cauliflower happen


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Is cricket right for your brand?

In Focus

BHEL Disinvestment
The Yuan Revaluation
Dabhol power regenerated
Tracking the rains
Sethusamudram Canal Project
India Inc's overseas acquisition
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In Depth

Gender Justice
Simple Economics
Tax Talk
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