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Thursday, September 29, 2005

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THIRD UMPIRE


Re-engineering the ad agency
Andrew Flintoff made all the difference between the England and the Australian cricket sides. Now, where are the Flintoffs of the advertising business? More

BOOK MARK


Add strategy to retailers' shopping list
THERE used to be a time when marketers and economists had a folksy view about the role of retailers in distribution. Their view was that retailers are mere ciphers, "working as intermediaries just to smooth the flow of goods and services between ... More

MUMBAI MOSAIC


New ABC Chairman
Kurush Grant (in picture), the marketing czar of ITC, takes over the reins as Chairman of the Audit Bureau of Circulation (ABC) from Shanth Kumar of Deccan Herald. Soft-spoken and suave Grant hailing from Pune has the image of a ... More

SALESENSE


The special and the general
Which one do you want to be? More



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