The Hindu Business Line : Thursday, September 29, 2005

Financial Daily from THE HINDU group of publications Thursday, September 29, 2005

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CATALYST

HUMAN RESOURCES

The special and the general
Which one do you want to be? More

ADVERTISING

Made in India, for the world
Indian talent is increasingly being employed in advertising made for non-Indian markets, especially in the Asia-Pacific region. More

Re-engineering the ad agency
Andrew Flintoff made all the difference between the England and the Australian cricket sides. Now, where are the Flintoffs of the advertising business? More

MEDIA
`Find customers, not audiences'
To add genuine value to our clients, we will have to use media insight to find users for their brands, says Sam Balsara. More

New ABC Chairman
Kurush Grant (in picture), the marketing czar of ITC, takes over the reins as Chairman of the Audit Bureau of Circulation (ABC) from Shanth Kumar of Deccan Herald. Soft-spoken and suave Grant hailing from Pune has the image of a ... More

PROMOTIONS & OFFERS

STRATEGY

Coup Lux Khan
CELEBRATING 75 years of the Lux brand, Hindustan Lever has decided to break away from tradition. It has changed the feminine face of its second largest selling soap brand to show reigning superstar Shah Rukh Khan sitting in a tub of petals ... More

BOOKS

Add strategy to retailers' shopping list
THERE used to be a time when marketers and economists had a folksy view about the role of retailers in distribution. Their view was that retailers are mere ciphers, "working as intermediaries just to smooth the flow of goods and services between ... More

NEW PRODUCTS & SERVICES

Clean jewel!
MODERN INDIA has unveiled JewelKleen,which is said to clean utility items such as combs, spectacles, dentures, shaving razor heads, fountain pen heads and jewellery sets. The product reportedly doesn't use any additive or cleaning agent in the ... More

Pasta feast
COLAVITA ITALY has launched `Colavita Pasta,' said to be made from hard durum wheat. It is offered in over 75 different cuts and shapes. Available in all major cities, the pasta is available in 500 g packs, priced at Rs 70 for regular-shaped ... More

Sony series
SONY has introduced the Sony Network Walkman series, including the NW-E100, NW-E500 and NW-HD5, in India. The first two are flash memory MP3 Walkmans while the NW-HD5 is part of the hard disk player range. The E100 and E500 series are said to ... More

Money count
KILBURN OFFICE AUTOMATION has launched two models of currency counting machines with in-built diagnostic features. The company has also launched a range of electronic memory copyboards in a tie-up with Plus Business Machines of Japan. The ... More