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Thursday, October 06, 2005

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SCENE & UNSEEN


`Powerful' communication
THE last week saw me noticing good intentions and a good cause and got me thinking about them. There was a print campaign from Tata Power, issued in public interest in partnership with the Confederation of Indian Industry (CII), dealing ... More

BOOK MARK


Four waves of consumer activism
RELAX! This book isn't about the oft-discussed business ethics, but about people like you and me who shop. Only, they shop differently. Traditional purchasing behaviour, which most of us follow, goes by the economics rulebook, looking for the ... More

MUMBAI MOSAIC


Zoom anniversary
A little bird gave us her eye view on the first anniversary party of Zoom, the niche TV channel. The Hilton Hotel's three halls were chock-a-block with the small-screen glitterati and the hot air chatterati. Yes, specifically small screen, ... More



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Channelling synergies


On the road to total branding

In Focus

Indian Aviation: Sky is the limit
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In Depth

Gender Justice
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Looking back
Sep. 25-Oct. 1
Re-engineering the ad agency


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