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Thursday, October 13, 2005

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CATALYST

STRATEGY


Discovery's India
Catalyst charts the course of Discovery's voyage in India. More

The soft sales pillow
Uneasy lies the head that sells! More

ADVERTISING


Unwept. Unhonoured. Unsung
That's the plight of the PR agency! More

Bath and beyond
Glamourooms are back in the limelight. More

INS President
The young (by INS standards) Jacob Mathew (in picture) has taken over as President of the Indian Newspaper Society (INS). Mathew of Malayala Manorama has the unique distinction of being the third person from a family to hold the ... More

RETAILING


Retail: The next big thing?
Given the market potential, retail is all set to boom. More

BRANDS


Digjam's comeback bid
Digjam attempts to get back into the reckoning with a new campaign, range and positioning. More

BOOKS


A lingo lifeboat to get your message across
WRITING good English must be one of the most difficult jobs in the world. Thus begins Anne Gregory's foreword to the latest edition of Effective Writing Skills for Public Relations by John Foster, from Kogan Page (More

NEW PRODUCTS & SERVICES


SCANNER
Curry flurry
SATNAM OVERSEAS has launched Kohinoor Cook-in Sauces in five variants. They have been so prepared as to form a wide variety of dishes by just changing the main ingredient and being a little creative. They are in flavours that can cater to both ... More

Beauty solution
KAYA has launched travel packs. They contain skin lightening complex, skin repair complex, a daily moisturising sunscreen and a recharging night cream. Priced at Rs 1,500, the pack can also be used to carry various other toiletries such as a ... More

Packs a punch?
HEINZ has launched Complan in 15 gm sachets costing Rs 5 only. The sachets are available across all major towns and cities. They come in chocolate and caramel ... More

Heavy duty
AMARA RAJA BATTERIES has launched the Optima range of batteries under a distribution arrangement with Johnson Controls Inc, USA. They employ `spiral cell technology.' Amara Raja has the exclusive right to distribute Optima within the SAARC ... More




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Brand Quest

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Top Stories
Discovery's India


Retail: The next big thing?

In Focus

Indian Aviation: Sky is the limit
Stock splits
India Inc's bonus bonanza
Dabhol power regenerated
Sethusamudram Canal Project
India Inc's overseas acquisition
More

In Depth

Gender Justice
Simple Economics
Tax Talk
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Looking back
Oct. 2-Oct. 8
On the road to total branding

Channelling synergies


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