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Thursday, October 20, 2005

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CATALYST

INTERVIEW


ENCOUNTER
Catching the wave
Catalyst meets up with Dominic Waters, Director of Marketing for Bose's Asia-Pacific Operations. More

ADVERTISING


Advertising and the long arm of coincidence?
An armchair is a dangerous place from which to view the world. More

Variety
It was billed as a formal, black tie, sit-down cocktails and dinner to mark 100 years of Variety, the top entertainment magazine in the US. Very exclusive indeed. Not surprising, because there are just so many people you can seat at the ... More

PROMOTIONS & OFFERS


Idlis in Interlaken
The tourism sector and Government should do something about the fact that it's often cheaper to go on a holiday abroad than travel within India. More

BRANDS


Building the radio brand
Branding gets tough for FM radio stations as they all have to target the masses with their programming and yet be different in their positioning. More

Leaving no stone unturned
Reflections on jewellery brand building in the festive season. More

BOOKS


Five gurus on the firing line!
WHEN academics study `everything from the costs of globalisation to the benefits of money-back guarantees,' what you get are diverse inputs about marketing, writes Stephen Brown in Writing Marketing, from Sage (More

CARTOON


Hardsell
More

NEW PRODUCTS & SERVICES


Just desserts
CADBURY INDIA has launched Cadbury Dairy Milk Desserts chocolate with cream centres in tiramisu and kalakand flavours. They are available in all retail outlets, priced at Rs 20 per packet of 44 gm. ... More

Fruity goods
LOTUS HERBALS has unveiled a range of shampoos under its exclusive hair care sub-brand, Kerasys. It comprises Oliveclean Gentle Crème shampoo for dry and damaged hair, Tangerinepure Purifying Shampoo for oily hair and Pearclean Daily Balancing ... More

For babes
UTILITY TEXTILES has introduced the Jinglers range of baby beds. They are made of cotton-rich fabric with soft poly fibre filling. They are washable. They claim to allow free flow of air. The prices range from Rs 244 to Rs 949. They are available ... More

Hot water
PADMINI ESSENTIA has launched an automatic instant zero-pressure gas geyser model. It incorporates battery-operated automatic ignition reportedly at economical operating costs. Turning the water tap on or off activates or de-activates the heater, ... More




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Top Stories
Catching the wave


Leaving no stone unturned

Building the radio brand

In Focus

Indian Aviation: Sky is the limit
Stock splits
India Inc's bonus bonanza
Dabhol power regenerated
Sethusamudram Canal Project
India Inc's overseas acquisition
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In Depth

Gender Justice
Simple Economics
Tax Talk
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Looking back
Oct. 9-Oct. 15
Discovery's India

Retail: The next big thing?


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