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Thursday, October 27, 2005
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CATALYST

STRATEGY

Every little bit counts ...
Kingfisher Airlines has discovered some of the little things that will make the service difference, says the writer. More

HUMAN RESOURCES

Insecurity sells
Here's a case for making insecurity the fuel that incites the compulsion to sell! More

ADVERTISING

Kiss and tell
Is Indian advertising getting bolder? If so, does it work? Catalyst listens to the morality debate More

Glitzy fashion show
Vijay Darda heads the Lokmat group of Marathi newspapers. He is also a second-term MP in the Rajya Sabha. In fact, he is a part of a very political family. His late father was the Power Minister of Maharashtra and his brother the Home Minister in ... More

RETAILING

For that winning feeling
A multi-country research report on consumer and retail markets by PricewaterhouseCoopers says that India could be right up there as a winning proposition for global retailers. More

Spencer's, smarter
Spencer's of the hoary heritage has been given a makeover to appeal to younger shoppers. More

BOOKS

A-class lessons from C-level experts
KEEP current, be curious, and never stop listening. These are `a few true golden rules' that G. Steven Dapper, founder and chairman of Hawkeye Worldwide Communications, reveals in `The Art of Advertising.' The slim volume is a part of `CEO Speak' ... More

CARTOON

Hardsell
"Of course I called you a moment ago, Sir. This second call is part of the one-plus-one scheme we're running."

More

NEW PRODUCTS & SERVICES

Tina's treats
NAVNEET PUBLICATIONS has introduced what it claims is a first in India — a new variant in long books specially made for girls. Trendy Tina is the first in the series. Tina is an animated character created to represent a confident and ... More

Gladragas
TITAN'S Raga, the women's watch brand, has introduced Raga Coordinates. There are additional straps for each watch. The collection comprises over 10 styles with a combination kit consisting of changeable bezels besides additional metal, leather ... More

Phone sense
SAMSUNG INDIA has launched the E-series of camera mobile phones. The E-730 compact folder phone can print pictures directly via Bluetooth, eliminating the need for a cable. It is priced at Rs 16,449. The E-530, with a mega pixel camera and an ... More

No smoking
ADVANTA INTERNATIONAL has launched Advanta Electric Fresh Air Chimney. It can be fitted with or without a pipe. The chimneys/cooker hoods are available in the Rs 4,990-80,000 price range with one-year warranty and service ... More

Classic gambit
Karadi Tales' entry into audiobooks for adults is gathering steam. More

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Kiss and tell
In Focus
Indian Aviation: Sky is the limit
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India Inc's bonus bonanza
Dabhol power regenerated
Sethusamudram Canal Project
India Inc's overseas acquisition
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In Depth
Gender Justice
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Looking back
Oct. 16-Oct. 22
Building the radio brand
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