![]() Financial Daily from THE HINDU group of publications Thursday, October 27, 2005 |
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CATALYST ADVERTISING
Kiss and tellIs Indian advertising getting bolder? If so, does it work? Catalyst listens to the morality debate More
Glitzy fashion show STRATEGY
Every little bit counts ...Kingfisher Airlines has discovered some of the little things that will make the service difference, says the writer. More HUMAN RESOURCES
Insecurity sellsHere's a case for making insecurity the fuel that incites the compulsion to sell! More RETAILING
For that winning feelingA multi-country research report on consumer and retail markets by PricewaterhouseCoopers says that India could be right up there as a winning proposition for global retailers. More
BOOKS
A-class lessons from C-level expertsKEEP current, be curious, and never stop listening. These are `a few true golden rules' that G. Steven Dapper, founder and chairman of Hawkeye Worldwide Communications, reveals in `The Art of Advertising.' The slim volume is a part of `CEO Speak' ... More CARTOON
Hardsell"Of course I called you a moment ago, Sir. This second call is part of the one-plus-one scheme we're running." |