The Hindu Business Line : Thursday, November 03, 2005

An open letter to the FM
Let me begin by stating that I have been your unabashed fan for many years. I have stood and applauded as you presented your dream budget. I have silently thanked my stars when you took guard for your second innings. Now, I am writing to you not ... More

BOOK MARK

Customers insist on their human prerogatives
IN CRM, what does C stand for: Current, capital, customer or cash? Just the right question, that one, for a `fast-finger' test even as a cash-hungry audience hangs on through a TV game show. Unfortunately, organisations too can be ... More

MUMBAI MOSAIC

Diwali greetings
We know it's a bit late, but a weekly column has certain constraints, and we are sure the festive spirit is very much in the air yet. And, celebrations are a state of mind. As long as you feel there is something to celebrate, go right out and ... More

BACK TO CONCEPTS

Effectiveness of brand repositioning
If a brand does not reposition at the right time, it may not get a second chance. More

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