The Hindu Business Line : Thursday, November 03, 2005

A matter of conditioning
HLL is strengthening its leadership position in the already cluttered hair care segment with a slew of brand extensions. More

Effectiveness of brand repositioning
If a brand does not reposition at the right time, it may not get a second chance. More

STRATEGY

Ford's feisty gambit
Ford India expects that the Fiesta launch will crank up the numbers again for the company. More

ADVERTISING

Diwali greetings
We know it's a bit late, but a weekly column has certain constraints, and we are sure the festive spirit is very much in the air yet. And, celebrations are a state of mind. As long as you feel there is something to celebrate, go right out and ... More

The spirit of David
THE Juhu Ram Leela ground in Mumbai this year had some unusual hoardings with messages such as David aa raha hai, David kab ayega, David aa gaya maidan mein and Bhaago David aya. This was not a teaser campaign ... More

An open letter to the FM
Let me begin by stating that I have been your unabashed fan for many years. I have stood and applauded as you presented your dream budget. I have silently thanked my stars when you took guard for your second innings. Now, I am writing to you not ... More

ONLINE MARKETING

The future of interactivity
With Internet and mobile phone usage gaining ground, companies are experimenting with different models to enhance brand recall. More

BOOKS

Customers insist on their human prerogatives
IN CRM, what does C stand for: Current, capital, customer or cash? Just the right question, that one, for a `fast-finger' test even as a cash-hungry audience hangs on through a TV game show. Unfortunately, organisations too can be ... More

NEW PRODUCTS & SERVICES

High time
EGANA INDIA has launched the Esprit men's collection of timewear. The prices start from Rs 2,500. It is available at Lifestyle, Shoppers' Stop and all leading ... More

Good looks
ADVANCED MEDICAL Optics has announced the launch of Complete Moisture Plus, a multi-purpose contact lens solution. Its two moisturisers, electrolytes and multifunctional taurine, reportedly ensure not only `spa rejuvenation' for the lenses but ... More

Toy Doy
VVF has introduced Doy Princess, a new olive oil-enriched skincare soap exclusively for girls. The soap comes in three unusual shapes of Princess, Mermaid and Pixie. It is priced at Rs 14 per pack. Doy Princess in pink wears a crown while Mermaid ... More

Italian beauties
HINDWARE has introduced its Italian Collection of washbasins. The Lara range is priced at Rs 6,475 and Rs 7,350. The Marigold line is priced at Rs 5,600 and Rs 6,125. The Royal range is priced at Rs 6,125 and Rs 6,650. They are available in Star ... More