The Hindu Business Line : Thursday, November 10, 2005

Financial Daily from THE HINDU group of publications
Thursday, November 10, 2005

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CATALYST

PROMOTIONS & OFFERS

Cricket's back with a blast
A good performance from the men in blue and cricket's right up there again on advertisers' agenda. More

A Titan's tale
Reflections on Titan's use of Aamir as brand ambassador More

HUMAN RESOURCES

Training is for all
Don't let hierarchy come in the way of quality training. More

INTERVIEW

"We have been very effective"
Catalyst speaks to Meenakshi Madhvani, Managing Partner, Spatial Access Solutions, the country's first media audit firm, now in its third year of operations. More

WOMMing its way in
Word-of-mouth marketing is the new mantra for businesses in this age of personalisation, says Alan VanderMolen, President (Asia Pacific), Edelman. More

BOOKS

Essential guidance for the brand-brained
SONY, Honda, Toyota and Samsung. These are the only brands from Asia that made it to the worldwide top league in a 2004 survey. "Looking at the region as a whole, there are less than 10 powerful global brands originating from Asia," writes ... More

CARTOON

Hardsell
"Be assured of excellent shelf life! It's been lying here unsold for a couple of years."

NEW PRODUCTS & SERVICES

Hi-tech handset
PANTECH, the South Korean mobile phone manufacturer, has announced that Tata Indicom service will be available on Pantech mobile handsets. Pantech plans to roll out several CDMA handsets in India. The first is the PA-711 featuring the BREW ... More

Loo-ks!
HINDWARE has introduced imported water closets in its `Italian Collection'. They come with matching seat covers and dual flush water-saving technology in Star White and Ivory. They are available in various models at prices (indicative) ranging ... More

Not so wooden
VISTA LEVOLOR has introduced the Paramount and Heritage ranges of drapery rods. Heritage rods are available in 19 mm and 28 mm diameters in four wooden finishes — natural, elm, cherry and walnut. They are economically priced in comparison ... More

Infant-proof
LIFESTYLE, the retail chain store, has launched infant safety products. Available as locks for refrigerators, toilets, ovens and doors, the clamp lock is claimed to be difficult for infants to open, yet easy for adults to use. The store also ... More