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Thursday, November 17, 2005
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COLUMNS

KARATEGY

It destroys turned
The R&D and marketing teams need to speak the same language for product development to succeed. More

SCENE & UNSEEN

The business of hospitality
Five-star hotels are getting their act together, but room rates should get more rational. More

BOOK MARK

Customers teach, simply by being themselves
ETHNOGRAPHY (from the Greek ethnos = nation and graphein = writing) refers to the qualitative description of human social phenomena, based on fieldwork, says Wikipedia. Thus, taking research out of the lab and into "the ... More

MUMBAI MOSAIC

AAAI symposium
The inaugural session of the symposium organised by the Advertising Agencies Association of India (AAAI) got off to a rousing start last week. Dr Shashi Tharoor (in picture), the prize catch of AAAI, proved to be a great orator and held the ... More
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