The Hindu Business Line : Thursday, November 24, 2005

Big brands, bigger bucks
Premium luxury brands bet big on India as growing affluence spawns a penchant for owning what buyers believe are `symbols of success.' More

Time will tell
Omega believes India will be one of its top markets. More

STRATEGY

The journey cycle
Demystifying the sales routine that is getting shorter and shorter, in both urban and rural markets. More

INTERVIEW

`Media is a game of gut feel'
The CEO of TAM, L. V. Krishnan, on the highly fragmented industry and the role of media planners. More

ADVERTISING

Surprisingly diffident
Why is it so surprising that SBI has all these achievements under its hat? More

Advertising in the Internet era
Marketers can use the Internet to reach consumers effectively in an age when traditional advertising finds it hard to attract audiences. More

Heard at the seminar
Before we consign the Advertising Agencies Association of India (AAAI) Diamond Jubilee Seminar to the scrapbook of history, a few observations. David Gurrero, Creative Head of BBDO from Manila, was speaking on `Shorter Attention Spans.' He ... More

BOOKS

Getting people to talk with you, buy with you
I WILL buy with you, sell with you, talk with you, and walk with you, says Shylock in The Merchant of Venice. To a wandering salesman, though, the crafty moneylender in the bard's play may seem far too kind in comparison to the many ... More

CARTOON

Hardsell
"It's our believe-it-or-not grand deal! You get one free GM, Marketing, with every two sales representatives!"

NEW PRODUCTS & SERVICES

Miss Bliss
CALVIN KLEIN has launched `euphoria', a perfume for women. It is available across all major stores with prices ranging from Rs 1,500 for bath and shower gel to Rs 3,700 for 100 ml eau de ... More

Owner's pride
TITAN has launched Gents Automatics in the Nebula 18k gold jewellery range. This is Titan's first mechanical automatic watch. Available in three variants, two rectangle and one square shaped, the limited collection, priced at Rs 75,000, is ... More

Heat, sweet
WEIKFIELD has launched Sweet Chilli Sauce. This sauce is made from red chillies, garlic and vinegar. It is available in a 385-gm PET bottle. The MRP is Rs 50.

Winter comfort
PADMINI APPLIANCES has launched its new range of LPG-based automatic room heaters. It is claimed to be 70 per cent cheaper than using electricity. The range claims to have all the safety features under Europe's certificate of conformity. It is ... More