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THIRD UMPIRE

BOOK MARK

I WILL buy with you, sell with you, talk with you, and walk with you, says Shylock in The Merchant of Venice. To a wandering salesman, though, the crafty moneylender in the bard's play may seem far too kind in comparison to the many ... More

MUMBAI MOSAIC

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Heard at the seminar
Before we consign the Advertising Agencies Association of India (AAAI) Diamond Jubilee Seminar to the scrapbook of history, a few observations. David Gurrero, Creative Head of BBDO from Manila, was speaking on `Shorter Attention Spans.' He ... More

SALESENSE

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The journey cycle
Demystifying the sales routine that is getting shorter and shorter, in both urban and rural markets. More

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