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Thursday, December 08, 2005
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THIRD UMPIRE

Brands - The power of insight
Eminent managers share thoughts on brand management. More

BOOK MARK

Let not new ideas die too soon
EVERYBODY agrees that innovation is the lifeblood so essential to survival in today's world. Ironically, however, thousands of great new ideas, concepts and plans are killed every day, rues Tom Kelley in The Ten Faces of Innovation, ... More

MUMBAI MOSAIC

Sir Martin Sorrell
Wondered why the top brass of the WPP Group of companies (to be read as half the advertising agency industry) were kicking around in Mumbai instead of living it up at the AdAsia in Singapore? Well, Sir Martin Sorrell was in town for a rather ... More

SALESENSE

The evolving salesperson
As consumers demand more of a product than just its benefits, the salesperson must prepare to face those concerns. More
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Brands - The power of insight

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