Financial Daily from THE HINDU group of publications
Thursday, December 08, 2005
Financial Daily from THE HINDU group of publications Thursday, December 08, 2005 |
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CATALYST BRANDS 
The captain of crunchTaking the old, making it new. FritoLay, the largest player in the savoury snacks market, is betting on innovation to keep growing, says this snack food major's Managing Director, Manu Anand. More
STRATEGY 
Biting into healthGrowing health and body consciousness has food companies scrambling onto the health platform. More HUMAN RESOURCES The evolving salesperson As consumers demand more of a product than just its benefits, the salesperson must prepare to face those concerns. More ADVERTISING Sir Martin Sorrell Wondered why the top brass of the WPP Group of companies (to be read as half the advertising agency industry) were kicking around in Mumbai instead of living it up at the AdAsia in Singapore? Well, Sir Martin Sorrell was in town for a rather ... More BOOKS 
Let not new ideas die too soonCARTOON 
Hardsell"You feel ten lakhs per annum is too much for a sales job? But see, you pay in 12 easy EMIs at 0% interest!" |
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