Financial Daily from THE HINDU group of publications
Thursday, December 15, 2005
Financial Daily from THE HINDU group of publications Thursday, December 15, 2005 |
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CATALYST EVENTS 
A spiritual exerciseThe `holistic' approach to marketing arrives as modern technology and human values blend to rewrite the rules of communication. More ADVERTISING 
Amol Bose R.I.P.Veterans in the advertising industry tell us that he ran an advertising agency called Amol Bose Advertising. His main account was Charagh Din, the shirt store. More importantly, the man had the commitment and personality to play an extremely ... More BRANDS 
Push for the pillOver-the-counter marketing is at a nascent stage in India, which continues to be prescription-driven. Even as pharma companies grapple with strict legislation and preference for home remedies, there is need for greater brand promotion. More BOOKS 
Consumers more clued in than professionalsComments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
  Pick a Winner Stock Market Contest
Top Stories In Focus Trends in IT - 2005 FDI in retail sector Indian Aviation: Sky is the limit India Inc's bonus bonanza India Inc's overseas acquisition
In Depth Gender Justice Simple Economics Tax Talk
Looking back Dec. 4-Dec. 10 Brands - The power of insight Biting into health The captain of crunch |
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