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Thursday, December 15, 2005

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SCENE & UNSEEN


A spiritual exercise
The `holistic' approach to marketing arrives as modern technology and human values blend to rewrite the rules of communication. More

BOOK MARK


Consumers more clued in than professionals
THE most complex and the least understood is "marketing without marketing," says Alex Wipperfürth in Brand Hijack, from Penguin (www.penguinbooksindia.com) . But before you let the book ... More

MUMBAI MOSAIC


Amol Bose R.I.P.
Veterans in the advertising industry tell us that he ran an advertising agency called Amol Bose Advertising. His main account was Charagh Din, the shirt store. More importantly, the man had the commitment and personality to play an extremely ... More



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Top Stories
Push for the pill


A spiritual exercise

In Focus

Trends in IT - 2005
FDI in retail sector
Indian Aviation: Sky is the limit
India Inc's bonus bonanza
India Inc's overseas acquisition
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In Depth

Gender Justice
Simple Economics
Tax Talk
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Looking back
Dec. 4-Dec. 10
Brands - The power of insight


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