The Hindu Business Line : Thursday, January 05, 2006

Godrej's key to growth
Through its acquisition of UKbased FMCG firm Keyline Brands, Godrej leaps into the global market with an enhanced product portfolio. More

Building on `brand family'
The Indian family is an important segment that brand marketers should try to cater to. More

The raasta ahead
2006 seems to be a frighteningly different year. The only way to survive it is by thinking out of the box all the time. A sneak peek into what's in store. More

INTERVIEW

`What matters in retail today is differentiation'
Bala Deshpande, Director, Investments, ICICI Venture, on issues concerning the organised retail market in India, the importance of proper execution of a particular format and FDI in retail. More

ADVERTISING

A bit thanda!
If Coke's current campaign Piyo Sar UtaKe, entertaining as it is, is `thanda' at the market place, then the brand has reason to worry and more importantly, act. More

BOOKS

Your message + internal experience = resonance
THERE are at least three things that go wrong with most books on advertising: One, they focus on theory and principles, and give no inputs on how to create an ad. Two, they give great examples, which are all at least ten years old. And ... More

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Top Stories
Godrej's key to growth

A bit thanda!

In Focus

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In Depth

Gender Justice

Simple Economics

Tax Talk

Looking back
Dec. 25-Dec. 31
On a growth curve

Adding gains