The Hindu Business Line : Thursday, January 12, 2006

Mktg @ ur fngrtips
On average, an Indian mobile user gets six SMSs and sends four a day. Brands are taking advantage of this to reach customers in newer ways. More

ADVERTISING

Account Movement
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PROMOTIONS & OFFERS

A winning proposition
Companies are using contests to make the most of pester power. More

The world's listening
WorldSpace is poisedfor further growth inthe country. More

Marketing cities
India has a few cities worthy of becoming tourist destinations. Here's how Mumbai can become one. More

BOOKS

For most customers, your staff is the brand
BRANDS are the names that companies use on their products, right? No, brands are partners in the dating dance with customers, writes William J. McEwen in Married to the Brand from Gallup Press (http://gmj.gallup.com). The book, ... More

CARTOON

Cartoon
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NEW PRODUCTS & SERVICES

Cool and fresh
SAMSUNG has launched its `Bottom Freezer' refrigerators. Available in capacities of 375 litres, 380 l and 620 l, these refrigerators come with Samsung's patented Silver Nano Health System, Twin Cooling System (in the 620-l model) and a reversible ... More

Two to tango
ORRA has launched its latest platinum ring collection for couples. The range, priced Rs 6,000 onwards, includes solitaires, three-stone-, nine-stone rings and plain bands. ... More

Timeless piece
EGANA India has added the Puma range of watches to its collection. The collection includes the Vision, Creation and Inspiration watches. They are available in stainless steel cases, with straps in leather, rubber and metal. ... More

Glitch-free talk
BEETEL has launched a range of 2.4-GHz band cordless phones. The digital phones offer crystal-clear voice clarity, with an enhanced range of reception compared to the earlier range. The brand from Bharti Teletech has introduced four models priced ... More

Smart move
SAMSONITE has launched its Pro-DLX business essentials collection. The range offers luggage and laptop cases for the business traveller. The luggage collection has two uprights, a garment bag and a garment hanger. The laptop collection ... More

Sparkly white
WRIGLEY has expanded its Orbit range of sugar-free gums by launching Orbit White in India. The crunchy teeth-whitening and stain-removing gum is priced at Rs 5 for a pack of six pellets. Besides whitening teeth, Orbit White, being sugar-free, ... More

Bye, bad breath
WHITE Expressions Laboratories has introduced its Visible Action Mouth Rinse across the country. The mouth rinse helps wash out the causes of bad breath. It removes bacteria and debris that cause bad breath, plaque and gum diseases. The mouth ... More

Stick 'em up
NAVNEET Publications (India) has launched Stick Notz and Stick Tagz - self-adhesive sheets for writing short messages and reminders that can be pasted on any surface. The product range comprises Yellow Stick Notz (100 sheets per pack), ... More

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Mktg @ ur fngrtips

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A bit thanda!