Financial Daily from THE HINDU group of publications
Thursday, Feb 09, 2006
Financial Daily from THE HINDU group of publications Thursday, Feb 09, 2006 |
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Catalyst
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New Products & Services Crystal clear
COLGATE-Palmolive has launched Colgate MaxFresh Gel. It is claimed to be the first and only toothpaste infused with cooling crystals that dissolve in the mouth completely upon brushing to release an intense rush of breath-freshening power. The cooling crystals are available in two flavours - Spicy Fresh (red) and Peppermint Ice (blue) - and is retailed nationally in three sizes, priced at Rs 45 for 150 g, Rs 26 for 80 g and Rs 13 for 40 g.
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