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CATALYST
INSIGHT
One grand sweep ...
Comprehensive corporate campaigns can build brand equity and credibility among consumers, investors and employees.
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HUMAN RESOURCES
The Great Indian Salesman
The writer sings a paean to selling skills in this country.
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INTERVIEW
An Xpansive plan
"Small-town challenges are fundamentally different from rural; the people are a curious combination of rural sensitivities and big-city aspirations," says Ravi Kiran, CEO-South Asia, of Starcom MediaVest Group.
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BRANDS
BPL on the comeback trail
BPL makes an entry again with Sanyo. Can the home-grown brand recapture its lost market share?
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What is your brand's property?
For instant recall, make it easy for customers to remember your brand.
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What BPL should do ...
WHAT should Sanyo-BPL do to get it right this time round? Girish Bapat, Vice-President (Marketing) of LG Electronics, says it could be difficult for a new player to find shelf space as the retail end of the market is not expanding as it ...
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BOOKS
Pioneers almost always lose out to latecomers
ARE you a big company that moves too slowly to be a pioneer in the new markets? Don't despair. Take the bypass and join the race, invite Constantinos C. Markides and Paul A. Geroski of London Business School in Fast Second, from ...
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CARTOON
Hardsell
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NEW PRODUCTS & SERVICES
Talk of the town
MOTOROLA has unveiled the Pink RAZR V3 mobile phone which is available at select lifestyle stores across seven cities. This slim phone comes with a metallic finish and the Bluetooth wireless technology. Pink RAZR V3, which is 13.9 mm thin, 53 mm ...
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Cooling off
GODREJ & Boyce Manufacturing - Appliance Division has launched a range of air-conditioners featuring the i-TREC (Inverter Technology for Reduced Energy Consumption) and Blue Fin technologies, which save energy costs by 30 per cent and ensure .
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Herbal boost
MEDIK India Phytoceuticals has launched Phytobix, a herbal nutritional supplement in biscuit form. Phytobix is made of plant-based ingredients, baked without saturated fats, and is cholesterol-free. The sweetener, fructose, is an ...
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Digital design
DIGIPRO Projections Pvt Ltd has launched three new models of projectors - Optoma low cost/high brightness, the data/video projector Optoma EP7161 and the EP719 with a brightness of 2000 ANSI Lumens, in SVGA/XGA resolution. It has also unveiled ...
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Snack in style
MILTON has launched its insulated range of water bottles and tiffin boxes. The Milton Softline range is priced from Rs 62 to Rs 323.
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